Marketing Management Diploma – MM12

Program Description:

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing management, entrepreneurship, and retail management.

Entrance date: Each semester

Program admission requirements:

Minimum Test Scores

ACCUPLACER – Sentence Skills60COMPASS – Writing32
Reading Comp.55Reading 70
Arithmetic34Math26

High School diploma or equivalent required for admission.

Credits required for graduation: 42

Marketing Management Diploma Curriculum Essential Courses

Basic Skills Courses 8 credits

ENGL 1010Fundamentals of English I

3

Select one of Math courses for minimum of 3 credits

MATH 1011Business Math

3

MATH 1012Foundations of Mathematics

3

Select one of Social/Behav. Sci. courses for a min. of 2 credits

EMPL 1000Interpersonal Relations and Professional Development

2

PSYC 1010Basic Psychology

3

Occupational Courses 23 credits

MKTG 1100Principles of Marketing

3

MKTG 1130Business Regulations and Compliance

3

OR

ACCT 2140Legal Environment of Business

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

XXXX xxxxGuided Elective

3

Select one of four following courses for min. 3 cr.:

BUSN 1190Digital Technologies in Business

2

BUSN 1430Desktop Publishing and Presentation Applications

4

COMP 1000Introduction to Computer Literacy

3

Select one of two following courses for min. 3 cr.:

MKTG 2290Marketing Internship/Practicum

3

MKTG 2300Marketing Management

3

Select one of the following electives for min. 3 cr.:

MKTG 1370Consumer Behavior

3

MGMT 1100Principles of Management

3

BUSN 1300Introduction to Business

3

MGMT 1125Business Ethics

3

ACCT 2145Personal Finance

3

or any other MKTG course not required under the specialization.

AND

Completion of one of three specializations is required.

Marketing Management Specialization-8MM2 12 credits

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

MKTG xxxxMarketing Elective

3

Select one of two following courses for min. 3 cr.:
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Entrepreneurship Specialization-8EN2 12 credits

MKTG 2210Entrepreneurship

6

Select one of two following courses for min. 3 cr.:
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Retail Management Specialization-8RM2 12 credits

MKTG 1270Visual Merchandising

3

MKTG 2070Buying and Merchandising

3

MKTG 2270Retail Operations Management

3

MKTG 1370Consumer Behavior

3