Marketing Management Associate Degree – MM13

Program Description:

The Marketing Management program is designed to prepare students for employment in a variety of positions in today’s marketing and management fields. The Marketing Management program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing management. Graduates of the program receive a Marketing Management diploma with specializations in marketing management, entrepreneurship, and retail management.

Entrance date: Each semester

Program admission requirements:

Minimum Test Scores

ACCUPLACER – Sentence Skills70COMPASS – Writing62
Reading Comp.64Reading 79
Elem. Algebra57Algebra37

High School diploma or equivalent required for admission.

Credits Required for Graduation: 62

Marketing Management Associate Degree Curriculum Essential Courses

General Education Core Courses 15 credits

Contact program advisor for program-specific courses, and see course options for each Area.

Area I - Language Arts/Communications

ENGL 1101Composition and Rhetoric

3

Area II - Social/Behavioral Sciences

XXXX xxxxSocial/Behavioral Science course

3

Area III - Natural Sciences/Mathematics

MATH 1111College Algebra

3

Area IV - Humanities/Fine Arts

XXXX xxxxHumanities/Fine Arts course

3

Program-Specific Gen. Ed. Course Requirements (3)

An additional 3 cr. must be taken from Area I, II, III or IV

Occupational Courses 47 credits

COMP 1000Introduction to Computer Literacy

3

ACCT 1100Financial Accounting I

4

BUSN 1190Digital Technologies in Business

2

MKTG 1100Principles of Marketing

3

MKTG 1190Integrated Marketing Communications

3

MKTG 2090Marketing Research

3

MKTG 1160Professional Selling

3

MGMT 1100Principles of Management

3

MKTG 2300Marketing Management

3

Select one of two following courses for min. 3 cr.:

MKTG 2000International Marketing

3

MKTG 2290Marketing Internship/Practicum

3

Select one of two following courses for min. 3 cr.:

MKTG 1130Business Regulations and Compliance

3

OR

ACCT 2140Legal Environment of Business

3

AND

Completion of one of three specializations is required.

Marketing Management Specialization-8MM3 9 credits

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

Select one of two following courses for min. 3 cr.:
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Entrepreneurship Specialization-8EN3 12 credits

MKTG 2210Entrepreneurship

6

Select one of two following courses for min. 3 cr.:
MKTG 2010Small Business Management

3

MGMT 2150Small Business Management

3

Select one of two following courses for min. 3 cr.:
MKTG 2070Buying and Merchandising

3

MKTG 1210Services Marketing

3

Retail Management Specialization-8RM3 12 credits

MKTG 1270Visual Merchandising

3

MKTG 1370Consumer Behavior

3

MKTG 2070Buying and Merchandising

3

MKTG 2270Retail Operations Management

3